• The largest supermarket chain in Croatia now accepts cryptocurrency

  • While it now accepts cryptocurrency online, Konzum intends to expand the new payment option to its physical chain stores in the near future.

    Konzum, Croatia’s largest supermarket chain, is keeping up with the times by accepting payments in cryptocurrencies such as Bitcoin (BTC).

    On Monday, the company officially announced that it now accepts nine cryptocurrencies for payment in its online store, allowing customers to use cryptocurrency to purchase groceries, hygiene products, and household supplies.

    The supported cryptocurrencies, according to the announcement, are Bitcoin, Ether (ETH), Bitcoin Cash (BCH), EOS (EOS), Dai (DAI), Ripple (XRP), Stellar (XLM), and stablecoins such as Tether (USDT) and USD Coin (USDC).

    Konzum collaborated with a local crypto payment processor, Electrocoin, to implement PayCek, a system that allows merchants to accept cryptocurrency payments, to enable the new crypto payment option. Considering the high volatility of cryptocurrency prices, the PayCek system guarantees buyers a fixed exchange rate at the start of the transaction, allowing enough time for successful execution, according to the announcement.

    While Konzum currently only accepts cryptocurrency online, the company intends to expand the payment option across its supermarket chain in the near future. The retailer employs over 10,000 people and operates over 700 stores in Croatia.

    According to Konzum board member Uro Kalini, the introduction of crypto payments demonstrates the company’s commitment to global retail trends and innovations.

    “As the largest retail chain in Croatia, which has been a consistent leader in the domestic market in terms of business results and technological achievements for nearly 65 years,” he said, “we are proud to be leaders in another area that is rapidly developing and forming the future.”

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