The vast Web3 ecosystem, Crypto.com, debuted its first ever big game feature at this year’s Super Bowl. A brief, personal depiction of basketball legend LeBron James in 2003, when he was on the verge of glory. A youthful LeBron seeks counsel from his older, wiser self, tugging at the nation’s heartstrings. As a result, a chain of events began that would forever alter basketball. Following this pivotal life decision, LeBron soared through the ranks of basketball’s greatest players to become the “GOAT (Greatest of All Time).”
To highlight this amazing feature, Crypto.com produced an incredible set of behind-the-scenes NFTs detailing its construction, available only to eagle-eyed visitors familiar with the company’s penchant for Easter eggs and hidden material.
As a result, at the ten-second mark, a QR code appeared that, when scanned, transported sleuth-minded viewers to a secret web page that, if registered, qualified them for the brand new LeBron-themed NFT drop.
The Non-Fungible LeBron James Experience
Crypto.com chose 5,550 lucky winners from a pool of deserving individuals to receive an exclusive NFT from the “Moment of Truth” series. A massive collection of stunning images taken on site during the film’s production, all reproduced in all their nostalgic beauty with a set of Polaroid-styled digital frames.
The collection itself is divided into three layers, each of which represents 15 different designs with varying degrees of rarity. To begin, tier 3 consists of five separate photos in editions of 1,000 NFTs, each with on-set details and Easter eggs from the film. The intermediate tier has 5 photographs out of 100 and covers the memories featured in the film, while the rarest, tier 1, reveals LeBron James behind the scenes at the shoot.
As of right now, Crypto.com has dispersed the NFTs to their lucky owners, and they are thus only available on the secondary market. As a result, these extremely collectible goods are among Crypto.com’s most sought-after assets. All the while, giving back to the community with each transaction.
Volunteering in the Community
LeBron James, despite becoming the world’s finest basketball player, has never forgotten his beginnings. So, in order to give back to the community that helped shape him, he established the LeBron James Family Foundation. An outstanding company that provides the tools and resources required to provide new chances to the people in his hometown of Akron.
To that end, Crypto.com will collect a 5% royalty fee on every transaction in the secondary market. All of this will go toward educating the local population in Web3 technology and offering an all-around self-development experience to the town he calls home, laying the groundwork for the next generation of tech-minded entrepreneurs.