• The NFT Platform Will Transform Viral Content Into Rare Collectibles

  • The first-ever NFT platform is now live, allowing creators to turn their top social content into rare collectibles.

    Top Instagram, YouTube, TikTok, and Twitch creators are selling their viral content as NFTs on the new Melon platform. Melon is the first platform to convert popular digital content into rare digital collectibles that fans can collect, trade, and redeem for exclusive rewards.

    Creators can turn their top social content into valuable digital assets that can be easily monetized, while fans can share in the success of their favorite influencers.

    The creator economy is ripe for upheaval. The rise of Non-Fungible Tokens (NFTs) and blockchain technology is creating new opportunities for content creators and fans to earn and monetize their work.

    In this space, TikTok recently announced an upcoming NFT collection of iconic content from some of its top creators. This allows fans to collect viral moments that broke the Internet and resell them for profit, while creators earn directly from their content – both the initial and all future sales.

    Previously, it was impossible to truly and verifiably own a piece of online content; it could be freely copied, duplicated, and altered.

    With the introduction of NFTs, fans can now be the verified owners of digital content, such as their favorite influencer’s most viral TikTok.

    Previous NFT sales of social content and Internet memes have demonstrated that there is a market for owning authenticated pieces of content from top influencers.

    These have included Jack Dorsey’s first tweet, which sold for a whopping $2.9 million, as well as internet memes Nyan Cat and Doge, which sold for $590 and $4 million, respectively. Other viral memes, such as ‘Disaster Girl’ and ‘Charlie Bit My Finger,’ have recently been sold as exclusive NFTs for exorbitant prices.

    Melon, a new NFT platform, builds on this initial validation by expanding the concept to all types of social content, including TikTok and YouTube clips, Instagram posts, Twitch streams, and more.

    The world’s first platform for launching viral NFTs.

    Melon innovates by introducing a new category of NFT assets: viral NFTs, which are both viral in nature and in short supply. As a collectible NFT, the more viral a piece of content becomes, the rarer and more valuable it becomes.

    Melon stands out in the market by combining social media virality with the scarcity created by NFT technology. Top social moments from major influencers are sold as rare digital collectibles on Melon.

    All of the content on Melon is based on existing, viral, and iconic social moments that cannot be replicated or created from scratch. Views, likes, comments, and impressions prove and validate the demand for these social posts before they are turned into limited-edition NFTs.

    By virtue of the sheer volume of views and engagement, as well as their cultural significance in today’s digital world, these are the one-of-a-kind moments that set trends and sent shockwaves throughout the Internet.

    Melon was chosen by over 100 major influencers to transform their content into rare NFTs.

    Melon collaborates with an impressive roster of global talent, each of whom has been personally onboarded to the platform in order to ensure quality and provide the best-curated experience for fans and NFT collectors.

    Already, the platform has signed 100 top influencers with a combined reach of more than 250 million people.

    The list of celebrities who have chosen Melon to turn their iconic moments into rare collectibles is impressive.

    The utility associated with NFTs is also appealing.

    NFTs with a utility boost

    A fan who collects a rare NFT from Melon, for example, could get a ticket to LA for a meet and greet with a top-tier influencer and shoot a TikTok with them—a significant value-add given that this type of content receives millions of views. Another NFT allows a fan to obtain a previously unseen merchandise item.

    Another exclusive NFT from an athlete and Super Bowl champion includes a face-to-face personal training session with the NFT holder.

    This is yet another one-of-a-kind benefit that cannot be obtained anywhere else.

    The creator economy is being transformed.

    Melon represents a radical departure from current, centralized creator platforms.

    The content of creators is locked inside the walled gardens of large tech companies, which capture the majority of the value generated by the content in the centralized paradigm.

    Melon, on the other hand, is a cross-chain platform that operates on open standards. There are no restrictions or censorship on how creators choose to monetize their content. This also implies that assets created and sold on Melon can communicate with other platforms and spread freely throughout the decentralized web.

    Melon’s vision is to aggregate all of the top social assets from the decentralized web into a single, user-friendly interface.

    Designed for scale and environmental friendliness

    Furthermore, the platform is primarily based on the Polygon network, which is a scalable and energy-efficient alternative to Ethereum. This saves users money on “gas fees” and reduces the environmental impact.

    For the first time, fans can trade viral NFTs on an efficient and eco-friendly platform that provides them with the best experience of the Internet’s top curated social content.

    In short, the Melon launch is expected to be one of the most significant in the NFT space this year, transforming the way creators monetize their content while also providing new ways for them to connect with fans.

    Melon Facts

    Melon is the platform of choice for creators who want to engage with their fans in novel ways and monetize their top social content as rare NFT collectibles. Melon allows fans to own iconic social moments from influencers as digital collectibles that they can trade, earn, and redeem exclusive rewards against.

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