• This ex-Arsenal player is launching a cryptocurrency to promote his clothing line

  • Mesut zil, the German football legend who left the Emirates for Fenerbahce and started his clothing brand, M10Streetwear, is launching his own cryptocurrency to help market his clothing venture.

    According to The Sun, Ozil’s latest tweet, which featured Bitcoin’s glowing eyes symbol on his image and stated, “exciting things coming soon,” is the football celebrity’s hint at the launch of his cryptocurrency. Furthermore, owners of Ozil’s coin will be able to trade it in the same way that Bitcoin is traded, as well as receive additional discounts on his gear. As an added bonus, traders may be able to meet Ozil in person as a reward for purchasing his digital token.

    The NFT frenzy in football

    While launching a cryptocurrency may be an excellent marketing strategy, the decentralized sphere has already seen success with Sports Non-Fungible Tokens (NFTs). Football players, teams, and even leagues have entered the NFT market in order to diversify their revenue streams. This year saw sports superstars make a fortune from their tokens, including the Legendary Boxer, Tyson Fury’s NFT ‘Lineal by Tyson Fury,’ which sold for $987,000, making it one of the most expensive sports NFT. In addition, a video sequence of NBA superstar LeBron James that captured one of his legendary moves on camera was auctioned off for $269,000 AUD. Following the sale of the NBA star’s NFT, Cristiano Ronaldo’s NFT was sold for $289,920.

    Following in the footsteps of its football players, leagues have also jumped on the NFT bandwagon this year. LaLiga, one of Spain’s leading soccer leagues, announced the launch of Non-Fungible Tokens (NFTs) for all of its individual players in September. These NFTs were launched in the form of digital cards that could be traded and used to play with the tokens of other members. This NFT launch was made possible by a collaboration with the French start-up Sorare. Tokenization of LaLiga’s top players, including Atlético Madrid’s Antoine Griezmann, Real Madrid’s Vincius Jnior, and FC Barcelona’s Pedri, was also part of the launch.

    “We are always looking for innovative ways to provide our fans with new and exciting experiences, as well as to broaden the appeal of our competition,” said Javier Tebas, president of the Spanish league.

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