• Twitter and Discord will support the ’embed’ of Solana NFT galleries with Audius Web 3.0

  • Through NFT adoption and Web 3.0 integrations, new “embedded” functionality aims to improve fan engagement for musicians.

    Audius, a music streaming platform based in California, has introduced a new feature that allows artists and fans to embed nonfungible tokens (NFT) on various blogs and social media platforms such as Twitter and Discord.

    Through NFT adoption and Web 3.0 integrations, the “embedded” functionality aims to improve fan engagement for musicians. To use the feature, artists must link their Audius accounts to Phantom wallet, a cryptocurrency wallet centered on the Solana ecosystem. The company stated, in order to increase the discoverability of Solana NFTs:

    “NFT owners can embed collectibles from the two largest blockchains on their Twitter timelines, personal blogs, and websites.” This new feature will help to push collectibles even further into the mainstream.”

    The blockchain-based music streaming platform, which hosts popular mainstream artists such as Katy Perry, Nas, and The Chainsmokers, has seen a sevenfold increase in user numbers by 2021.

    While social media platforms allow the use of JPEG images, Audius’ embed functionality displays the NFT metadata, which artists can use to market and sell their talent.

    While third-party entities continue to experiment with features on social media platforms in order to attract an established crypto community, Twitter has established an in-house team to promote decentralized applications, cryptocurrencies, and blockchain.

    Tess Rinearson, an Interchain Foundation council member, announced on November 10 that she would be joining Twitter’s Bluesky project to “explore how ideas from crypto communities can help us push the boundaries of what’s possible with identity, community, ownership, and more.”

    Twitter CEO and Square founder Jack Dorsey published a white paper on tbDEX, a soon-to-be-launched decentralized Bitcoin (BTC) exchange, on Friday.

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