VanEck, a New York-based investment management firm that launched a bitcoin futures exchange-traded fund (ETF) last year, intends to issue 1,000 non-fungible tokens (NFTs).
The VanEck Community NFT, based on Ethereum, will revolve around a caricature of Alexander Hamilton, dubbed “Hammy,” as he explores past, present, and future financial policy. The collection’s goal is to show the real-world utility of digital assets, to provide a community for VanEck investors, and to educate holders about the crypto space.
VanEck collaborated with NUMOMO, an NFT creative services firm, to help with the launch.
“Our NFTs will all feature eye-popping 3D avatars and narrative-style videos that will help create a real sense of story and spur discussion, debate, and community,” said JP Lee, Co-Founder of VanEck Community NFT. “Our ‘Hammy’ character will be an excellent guide for anyone interested in seeing the past, present, and future of finance unfold.”
The collection will be divided into three categories: 750 “common,” 230 “rare,” and 20 “legendary” NFTs. Each level grants the owner more exclusive access to VanEck events, digital asset research, and other benefits. People who sign up for the project will receive an airdrop in the first week of May 2022.
Although this is VanEck’s first foray into NFTs, the company has long advocated for Bitcoin ETFs in the United States. VanEck’s proposed bitcoin spot ETF was rejected by the US Securities and Exchange Commission last year; the firm’s bitcoin futures ETF will launch in November 2021.