• Viacom is a media conglomerate. CBS has partnered with Recur to launch NFTs

  • ViacomCBS has announced a strategic alliance with NFT start-up Recur to bring digital collectibles to its brand.

    The media conglomerate owns several intellectual properties that would fit in perfectly with the NFT ethos. ViacomCBS sees digital media as a way to connect with fans. For the time being, they will work on a mechanism that will allow them to purchase, trade, and collect assets. As a result, they see it as an expansion of their current multimedia offerings.

    Throughout their property catalog, they have a large number of licensable materials. Nickelodeon, CBS, Comedy Central, MTV, Paramount, and Showtime, among others, have a plethora of entertainment vehicles ripe for the NFT genre. Sir Spongebob Squarepants, the legendary deep sea “clown,” is the most bankable.

    According to reports, the ball is now in motion, and the new line of digital collectibles will be available in Spring 2022. Pam Kaufman, ViacomCBS’s president of consumer products, stated in a recent press release:

    “We are thrilled to accelerate our consumer products presence even further into the growing metaverse, fueled by beloved characters and iconic properties with multigenerational appeal.”

    Recur, a partner company, has also made headlines in recent weeks. They raised a massive $50 million in Series A funding in September. A handsome sum that will fund their future non-fungible endeavors.

    What's your reaction?