• Victoria’s Secret is preparing for the metaverse by applying for an NFT trademark

  • According to trademark expert Josh Gerben, lingerie behemoth Victoria’s Secret has filed many trademark applications with the US Patent and Trademark Office, indicating that it aims to sell virtual undergarments, footwear, hats, eyeglasses, purses, and fashion accessories.

    According to the company’s registration, it also intends to host virtual fashion displays.

    In the early 1990s, Victoria’s Secret, which was created in the late 1970s by late American businessman Roy Raymond, became the largest lingerie retailer in the United States.

    With the launch of the renowned annual fashion show, which would draw the world’s most famous models, like Claudia Schiffer, Heidi Klum, Gisele Bündchen, Tyra Banks, and Candice Swanepoel, the brand became a staple in popular culture.

    The show was canceled in 2019 after a 14-year run due to dwindling ratings and mounting criticism. Its cancellation coincided with the resignation of chief marketing officer Ed Razek, who was in charge of model selection. Last year, the business also ditched its revealing Angles in favor of the “VS collective,” a more progressive alternative.

    After a series of controversies, Victoria’s Secret had to change its image and become more inclusive.

    Gerben expects practically every big company to be metaverse-ready in the coming year:

    Within the next 12 months, I believe you’ll see every brand you can think of filing these documents.

    fast-food restaurant McDonald’s, Walmart, and Nike, the sportswear behemoth, have all submitted applications to sell their items in the virtual world.

    All of these businesses are contending for first place in the metaverse race, which was sparked by Meta in early November.

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