• WWE is planning to launch an eco-friendly NFT marketplace

  • WWE, the American entertainment company best known for professional wrestling, has partnered with Blockchain Creative Labs to launch a non-fungible token marketplace. The digital collectibles will feature iconic moments from major events such as Wrestlemania and SummerSlam, with an emphasis on the environment.

    ‘If You Smell…’ ‘WWE… Is Cooking!’

    Despite a slight decline from August’s record trading volumes, the NFT craze remains a tempting industry into which many companies want to dip their toes. World Wrestling Entertainment is the most recent example.

    Aside from The Rock’s iconic digital collection (arguably one of WWE’s most influential superstars of all time), the NFTs will feature a slew of other notable wrestlers.

    According to the report, the initiative will go live following a collaboration between the wrestling organization and Blockchain Creative Labs, a non-fungible token business and creative studio. The former will also show the best moments from SummerSlam and Wrestlemania over the years – two of WWE’s biggest events. Senior Vice President of the entertainment company, Scott Zanghellini, stated:

    “With an incredible executive team that understands the NFT arena and its potential, Blockchain Creative Labs has quickly become a leader in the space.”

    Eluvio blockchain technology, which will generate the digital collection, will also play a role in the move. Surprisingly, it is an eco-friendly blockchain protocol, implying that NFTs should not be a source of concern for the environment.

    The upcoming marketplace will be a central location for fans to trade, buy, sell, and store digital tokens. However, no official release date has been announced.

    Are NFTs a Scam?

    While some see non-fungible tokens as a novel way to enter the digital asset industry, others, such as Joe Rogan, are unsure exactly what they are. The sports commentator, comedian, and popular podcast host recently stated that he finds them difficult to understand and even referred to them as a “hustle.”

    Rogan argued that there is no point in paying a lot of money for a digital artwork when people can get it for free:

    “Here’s the issue: I can have that photo and have it on my phone.”

    The sports commentator, on the other hand, is not anti-crypto, admitting that he is a digital asset hodler. Nonetheless, he did not reveal which tokens he is invested in.

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