More major brands are using the perceived benefits of adopting the metaverse and non-fungal tokens (NFTs) into their offerings. As a result, with three trademark filings, global Whisky brand Jack Daniels became the latest entity to indicate interest in the metaverse.

On September 13, the company applied for trademarks with the intention of selling NFT-authenticated movies, virtual beverages, barware, clothes, digital wallets, and collectibles in the metaverse.

In a tweet on September 19, licensed trademark attorney Michael Kondoudis confirmed the filing with the United States Patent and Trademark Office (USPTO).

According to the application, Jack Daniels wants to provide downloaded computer software for giving information about beverages and clothes.

More brands are adopting the metaverse.

It is worth mentioning that Jack Daniels has joined the ranks of consumer brands and individuals aiming to stake a claim in the metaverse despite the sector’s youth. One notable firm that has taken a similar road is chocolate company Mars Inc., which has filed an NFT trademark registration for its popular brand M&M.

Other food firms entering the metaverse, such as McDonald’s and KFC, intend to provide their items in virtual environments.

Individuals are also making inroads into the field, led by NBA star Kevin Durant, who has submitted 26 trademark applications.

The increased adoption of the metaverse by big businesses is also reflected in the total number of cryptocurrency-related trademark filings in the United States, which has gradually increased in recent months. The figure topped 3,600 between January 1 and August 31, 2022. Notably, the total number of 2021 submissions for the entire year was 3,516.

Notably, the NFT and Metaverse sectors are establishing themselves as critical components for businesses to communicate and connect with their customers.