Varus, a retailer with more than 100 supermarkets in Ukraine, has teamed with Binance, the world’s top digital asset exchange, to introduce cryptocurrency payments. Customers will be able to order groceries online and pay with a Binance Pay wallet.
Ukrainians to Use Crypto to Shop Online at Varus Supermarket
Binance, the world’s largest cryptocurrency exchange by daily trading volume, and Ukraine’s grocery chain Varus have launched a collaboration that will allow Ukrainian shoppers to buy groceries and other commodities online using digital tokens.
Customers can use the Binance and Varus applications to make rapid crypto payments and receive fast delivery in nine Ukrainian cities: Kyiv, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshhorod, and Pavlograd.
To use the payment option, cryptocurrency owners must first download and install the Binance app on their Android or iOS smartphone. They can then go to the Varus website, choose the things they want to purchase and send the digital money from their Binance Pay wallet.
In a report on the new payment method’s launch, the Binance Pay service was integrated earlier this year by the Ukrainian network of home appliances and electronics retailers, Foxtrot.
In August, Whitepay began accepting cryptocurrency payments for products sold by major Ukrainian tech stores. Customers of businesses such as Tehnoezh and Stylus can now use the payment platform built by Whitebit, a European cryptocurrency exchange with Ukrainian roots.
Ukraine has become a regional pioneer in cryptocurrency adoption and has taken efforts to regulate the business in recent years, with the popularity of bitcoin and other cryptocurrencies increasing even more despite a continuing armed war with Russia.
Both the Kyiv administration and volunteer groups have been aggressively soliciting funding for defensive and humanitarian activities through cryptocurrency donations. The crypto community has responded to requests for help. Binance launched a unique cryptocurrency card for Ukrainian migrants in June.