Funko, a popular culture retail business, and Warner Brothers are collaborating to offer a tangible and digital comic book collectible through the world’s largest retailer, Walmart. This is Funko’s latest foray into the cryptocurrency market.
The “phygital” bundle comes with a printed copy of a comic book cover from DC’s “The Brave and the Bold” as well as a non-fungible token (NFT) that can be redeemed online.
According to CEO Andrew Perlmutter, Funko wants to “marry the two worlds” of physical and digital collecting. DC collectors can claim the NFT released on the World Asset eXchange blockchain (WAX), which supports 30,000 dapps, and 60 million NFTs (including those previously issued by Funko, Topps, Atari, and other well-known brands), by connecting their cryptocurrency wallet.
Over the past year, Funko has made progress in creating NFT accessories for their “Pop!” action figures. Users were able to acquire both figurines and an NFT as part of the Teenage Mutant Ninja Turtles collection when it launched its digital asset extension in August 2021.
Funko will start selling the 30,000-piece “Brave and the Bold” collection at Walmart on October 7.
“We think this is a great opportunity to test out what this could look like with retailers, and if we wanted to expand our NFT business to physical retailers as well as digital,” Perlmutter said.