• Run-to-earn strategy Stepn announces a collaboration with Atlético de Madrid on the NFT initiative

  • Web3 lifestyle application Stepn said on Thursday that it will launch a non-fungible token (NFT) running shoe series in collaboration with crypto exchange WhaleFin and Spanish soccer club Atlético de Madrid.

    This collection will include 1,001 Atlético de Madrid shoes, with owners having the opportunity to win signed club goods and in-person match tickets.

    The NFTs are also compatible with the “run-to-earn” game developed by Solana-based Stepn, which awards users with in-game bitcoin for walking, running, or jogging.

    This notion, which falls under the “move-to-earn” protocol area, is based on the successful play-to-earn model popularized by Axie Infinity last year, which has since inspired a slew of copycat “activity-to-earn” platforms.

    Other soccer clubs have lately entered the blockchain field, including FC Barcelona’s digital production and distribution hub, Barça Studios, which recently announced a US$100 million investment from sports and fan engagement blockchain, Chiliz.

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